Nineteen years ago, when Super Bowl organizers asked artist Charles Fazzino if he'd help commemorate the event, it was a job offer he couldn't refuse.
"I accepted and I’ve been doing it ever since," he said.
The pop artist has designed special helmets and posters for every Super Bowl since. Each year, the inspiration for the artwork comes from the host city.
"I like to draw the essence of the city where you can look at the city and feel the heartbeat," he told Inside Edition. "I try to capture that in my artwork."
This year, one of the designs show Mercedez-Benz Stadium, where the Los Angeles Rams will take on the New England Patriots Sunday.
"I really tried to play with the colors," Fazzino said. "The stadium looks like a piece of art and it was so great for me to draw because it’s an intricate, detailed stadium."
Another design celebrates some of Atlanta's best-loved locations.
"I have the best hamburger joint, I’ll put in the Coca Cola Experience," he said. "Anything that people can experience in Atlanta to really experience the feeling of the city."
He even created a special Inside Edition helmet.
"I love it!" Inside Edition's special Super Bowl correspondent, Kelleth Cuthbert, said. "Inside Edition has made it to the Super Bowl!"